Website redesign for a non-profit organization

📰Project Summary

The Global Justice Ecology Project (GJEP) seeks to elevate its online presence and advocacy through a comprehensive website.

The website redesign will incorporate key features such as a user-centered design, compelling storytelling, strategic content organization, action-oriented calls to action, and a streamlined donation process.

The success of the redesign will be measured by metrics such as increased website traffic, growth in user engagement, rise in online donations, enhanced brand awareness, and improved SEO performance.

🎯Project SMART Goals

Primary Goal:

Expand Donor Base and Engagement: Increase the annual donor count by 20% and grow online donations to 400 donors by the end of 2025, while re-engaging 10% of lapsed donors.

Supporting Objectives:

Boost online donation amounts by 20% by end of Q3 and raise the average gift size from $15 to $20 by year-end.
Grow online presence, achieving 10,000 Instagram followers and increasing email subscribers by 20% by the end of 2024.
Enhance site engagement by increasing pages viewed per session from 2 to 3 and develop a design that engages younger audiences while retaining the current user base.

🎯Phase 2 SMART Goals

Improve user engagement metrics—trust, clarity, and usability—by at least 30% by the end of Phase 2.